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00 March 2024 (Wednesday) | 11AM - 12NN

Use Info Warehousing & Predictive Modeling for Better Business Intelligence

A Powerful Marketing CRM Data Warehouse Quickly

Google Partner
How to build

OVERVIEW

Data Warehousing

Data Warehousing is the ability to capture, archive, warehouse and query your business data by moving it off of development and IT infrastructure. As it turns out there are many ways to do this. We can demonstrate how we use Google Analytics insights to build a Data Warehouse in order to run more effective multi-channel marketing campaigns. 

 

Join us in this webinar to learn how you can turn your data into revenues!

WHO SHOULD ATTEND

Business Owners, Directors, Managers and Executives with backgrounds of CRM, Marketing, Data Analysis, Digital Marketing, Retail Business or Ecommerce are asking these questions:

How can I have a unified view of my data to plan effective business or marketing strategies?

Who are my customers (existing and potential)?

What and who should I sell more to?

When and what should I promote more?

Where are my opportunities for revenue growth?

Why are my customers dropping off or out?

TOPIC

Why do you need a marketing data warehouse?

What are the options and effort needed?

How long and how much does this cost?

Case
Studies

WEBINAR SPEAKER

Chu Tzu Ming is the founder of a data analytics and data-science based digital marketing agency which focuses on helping businesses optimize their marketing budget and increase leads and sales. His agency is a Google Premier Partner and certified as a Google Marketing Platform Partner which includes certification for Google Analytics, Google Cloud and Data Studio. His team has developed proprietary tools for analysis that has helped clients systematically increase revenues through actionable insights.

 

He was most recently Partner and CEO of a regional based Venture Capital firm where he invested, restructured and tool public many high growth companies including one of Asia's leading Online Advertising networks on the London Stock Exchange. He has consulted with leading Management and Technology consulting firms AT Kearney and Deloitte Consulting where he was involved in Oracle Applications and Databases.

 

Appointed as a Google Regional Trainer, he has conducted courses for Digital Agencies on Analytics & Adwords certification courses across South East Asia. He was also an instructor for the Google Classroom Program for Marketers in Malaysia.

"We built a customer data warehouse that organized loyalty data into meaningful data models to allow for easy analysis and querying via an audience segmentation tool built on Google App Engine."

Customer and Loyalty Data Warehouse for Large Premium Grocer

"The team has been resourceful and always staying up-to-date on digital marketing. They also put in a huge effort on A/B testing to optimize campaign results!"

Stacey, Uniqlo

"We developed customer data warehouse in google Big Query for senior management and marketing which integrated customer loyalty data from a cloud point of sales system, Google Analytics 4 for mobile for customer event tracking."

ZUS Coffee, Customer Analytics and Data Warehouse

"Deliverables are on point. The Project Manager takes time to understand our requirements."

Jess, Wing Tai Group

"Persuasion gives us good suggestions to improve our website and have boosted our sales compared to when we were previously managing it without them."

Jing Wen, The Wine Shop

“Persuasion team always provides us ideas for campaigns and strategies to achieve our objective.”

Cay, Kakitangan

"Persuasion Team have been providing great assistance, recommendations and solutions for us. Also, they are savvy and fun to discuss with!"

Aida, TOC

"PT is an extremely technologically competent company with people that have deep digital marketing know-how. For newbies, PT folks are patient and gentle. But if you're an experienced digital marketer - PT can run with you."

Chee Yan, Digital XFM

 

"Very nice to work together with the team for the last 5 years."

Ziee Yen, THE FACE SHOP

"The team at Persuasion Technologies has been very helpful in supporting us in achieving our marketing goals. They managed to garner ROI of 8.5:1 for us from Sep to Nov 2020 even when it was CMCO. We are very pleased with the outcome."

Samantha, Stellar Putrajaya Hotel

Our Work Tells Our Story:

Our Impact in Action

LOCATIONS

SINGAPORE

10 Anson Road, # 33-04A, International Plaza, Singapore 079903

+65 66535620

PHILIPPINES

Unit 03F Symphony Tower 2,

Sgt. Esguerra Avenue, Brgy. South Triangle, 1103 Quezon City

INDONESIA

Menara Mandiri Il 11th Jl. Jend. Sudirman Kav. 54-55, Senayan, Kebayoran Baru, Kota Jakarta Selatan

Ask Us For Free Audit

MALAYSIA

No. 25-2, Block B, Zenith Corporate Park, No. 1, Jalan SS 7/26, Ss 7, 47301 Petaling Jaya, Selangor

+60 3 2727 7420

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