Are you ready for Google Analytics 4?
Migrate to GA4 now to enjoy the new features it has to offer
Universal Analytics is sunsetting by 1 July, 2023.
Google Analytics 4
Google Analytics 4 - Universal
Model based on events and parameters – more details on user engagement
Measurement
Automated and flexible (more insights on user behavior)
Event Tracking
Accurately track cross-platform data between your site and app (seamless integration)
Reporting
Applies advanced machine learning for more intelligent insights
Automation
GA4 connects natively with BigQuery (easily export data for more sophisticated analysis)
BigQuery Integration
Spam data prevention is automatically enforced
Spam Referrals
Based on sessions and pageviews
Measurement
Limited
Event Tracking
Limited cross-device and cross-platform reporting
Reporting
Limited
Automation
Connection to BigQuery is not Free
BigQuery Integration
Spam data prevention is not automatically enabled. Spam bots easily send fake page views or traffic to your site, skewing your data.
Spam Referrals
Why set up Google Analytics 4 NOW?
Start collecting your data on GA4 now
Implement GA4 alongside your current UA so there's no disruption in the attribution and optimization of your current ad campaigns
Start early to familiarize your team with GA4
Start exploring GA4's features as UA will no longer be updated with new features
Gain more insights now with GA4's enhanced tracking measurements
How can we help?
1. Assess your Website and Google Analytics
2. Propose a checklist of actions to implement
3. Implement and test the tracking setup