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Google Analytics 4 Training

How to Navigate GA4 ReportsUse Advanced Features After the Big Change
Google Partner

RM1,000 per person

15 May 2024 | 9AM - 5PM

Persuasion Technologies Classroom

Zenith Corporate Park, Kelana Jaya

Training Objectives

Discover how easy it is to use Google Analytics 4

Learn how to generate relevant reports

Understand how to interpret the data generated


Training Benefits

After attending this training, you will…

Be prepared for the upcoming discontinuation of Universal Analytics, Google Analytics 4's predecessor

Know how to utilise Google Analytics 4 to give you insights on your business & users

Understand how to analyse the data collected and make it actionable

Training Module

In this 6-hour module, you will learn:

Section 2:
How to Navigate Google Analytics 4 Reports
Section 1:
How to Get Started With Google Analytics 4
Section 3:
How to use Advanced Features #1
Section 4:
How to use Advanced Features #2
Section 5:
A recap of Google Analytics 4
  • Introduction to GA4

  • Views and Data Streams

  • How to install GA4

  • User Management

Section 1: 
How to Get Started With Google Analytics 4

Kwan Huey Yin has 10 years of experience in Google Analytics, Google Tag Manager and data analysis with clients spanning various industries. Clients she has worked with include MSIG, Tune Hotels, L’Oreal, Hermo, L’Occitane, FashionValet, UNIQLO, Club21,, BonusLink, Zurich, DoctorOnCall, UNICEF Children4Change, The Body Shop and TheRakyatPost. The scope of work includes but is not limited to Google Analytics auditing, Google Analytics advanced implementation, Google Analytics training, digital media buying campaign insights, reporting & recommendations.


Huey Yin graduated with a Degree in Computer Science and Statistics and is a Google Analytics and Google Ads Certified Individual. She is skilled technically in coding, troubleshooting and analysis including driving SQL analysis on marketing datasets. She currently leads a team of JavaScript developers and marketing data analysts that cover Web Tracking Audits, Advanced Tracking Implementations and Advanced Custom Reports with Analysis, Dashboarding and Automation.

Kwan Huey Yin

Leads a team of Media Analysts in managing performance marketing campaigns to help clients meet their sales and lead generation targets. The clients his team manages include Club21 (luxury fashion retailer), Innisfree, Prudential BSN, International Medical University, Kakitangan and many more.


Ban Long is certified in Google Analytics and Google Ads. The training he received from earning his Bachelor of Engineering Degree from the University of Nottingham helps him apply scientific methods in his digital marketing approach. The strategy his team uses includes experiments, tracking behaviours, analysing results and repeating success.

Toh Ban Long


Training Methodology

This training session will be conducted in a classroom.

This training consists of lectures and hands-on exercises.

Participants are required to actively engage with the hands-on components.

This training session will have a maximum number of 16 participants for quality training purposes.

Who Should Attend This Training

If you want an interactive session with a Trainer instead of going through the GA4 tutorials yourself.

If you want a practical session with exercises guided by a Trainer.

If you want the options of additional paid sessions or implementation after the training.


Persuasion Technologies was founded in 2010 based in Malaysia, Singapore, Philippines and Indonesia.

Discover how our certified Google Analytics and Cloud Platform partnership across multiple countries drives data-driven growth and tailored strategies for your business success.

Google Partnerships

We're a certified Google Analytics, Google Cloud Platform, and Google Partner

Data-Driven Insights

We purposefully collect, track, unify and analyze your data to gain insights of what you can do better and help you find new opportunities to increase business revenues and ROI.

Specialized Team

Our skilled team, including Data Scientists, Digital Marketing Analysts, Web Analysts, Programmers, and Designers, will closely analyze your business to optimize your media buying and web analytics projects.

Sales Funnel Optimization

We make it our business to understand your sales funnel and help you increase sales with optimal spend and effort. We do only what we can measure!

"We built a customer data warehouse that organized loyalty data into meaningful data models to allow for easy analysis and querying via an audience segmentation tool built on Google App Engine."

Customer and Loyalty Data Warehouse for Large Premium Grocer

"The team has been resourceful and always staying up-to-date on digital marketing. They also put in a huge effort on A/B testing to optimize campaign results!"

Stacey, Uniqlo

"We developed customer data warehouse in google Big Query for senior management and marketing which integrated customer loyalty data from a cloud point of sales system, Google Analytics 4 for mobile for customer event tracking."

ZUS Coffee, Customer Analytics and Data Warehouse

"Deliverables are on point. The Project Manager takes time to understand our requirements."

Jess, Wing Tai Group

"Persuasion gives us good suggestions to improve our website and have boosted our sales compared to when we were previously managing it without them."

Jing Wen, The Wine Shop

“Persuasion team always provides us ideas for campaigns and strategies to achieve our objective.”

Cay, Kakitangan

"Persuasion Team have been providing great assistance, recommendations and solutions for us. Also, they are savvy and fun to discuss with!"

Aida, TOC

"PT is an extremely technologically competent company with people that have deep digital marketing know-how. For newbies, PT folks are patient and gentle. But if you're an experienced digital marketer - PT can run with you."

Chee Yan, Digital XFM


"Very nice to work together with the team for the last 5 years."


"The team at Persuasion Technologies has been very helpful in supporting us in achieving our marketing goals. They managed to garner ROI of 8.5:1 for us from Sep to Nov 2020 even when it was CMCO. We are very pleased with the outcome."

Samantha, Stellar Putrajaya Hotel

Our Work Tells Our Story:

Our Impact in Action

Ask Us For Free Audit

MALAYSIA | +60 3 2727 7420

No. 25-2, Block B, Zenith Corporate Park, No. 1, Jalan SS 7/26, Ss 7, 47301 Petaling Jaya, Selangor

SINGAPORE | +65 6653 5620



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